About - Dappad

Shop Like A Man

Dressing well should be a joy, effortless whilst not costing the earth and hurting animals, and at the moment we have far to go, but we take one little step every day. So we say good bye fast fashion,  seasonal trends and trying too hard. Hello timeless and effortless clothes that make us look great on the outside and make us feel good on the inside too. Last season’s piece is still rocking the outfit this season.

Dappad has dressed many men from different walks of life in the UK and Europe. Men that are professionals, men that are creatives, men that like to sit on the couch, men that spend their weekends building flat packs for their kids. What they all have in common is that they desire simplicity in their life and in clothing yet want to look and do their best.

We have had some raving press and been named one of the 10 coolest things in the world right now by GQ and been featured in Financial Times, Times, City Magazine, you name it. Check out our press section to see what the rave is all about. Below is a pic from when I appeared on CNBC.

Less mass consumption, less big brands and fast fashion more curation and personalisation with smaller brands and designers, getting away from the everything everywhere kind of thing. Taking inspiration from our Swedish roots.

Change the pace. Less is really more and quality always trumps quantity.  You get what you pay for.

Dappad has signed up to Creatives 4 Change where we are committed to never selling any fur, feathers or exotic skin. We also plant one tree per box via the charity one tree planted.



I’m Erika from Sweden.  Born and and raised in a tiny village right on the polar circle. I’ve lived in London since 2005. Before making it over to London I had a pit stop over in Paris where I was strolling the streets of Le Marais eating too much baguette. I love to travel, I’m plant powered, environmentalist, and a cancer survivor.  I believe the world is in need of more beauty, it’s food for the soul.  Fashion and style has the power to change the way you think and feel. It is your business card before you have even said hello.  When you look good on the outside you feel good on the inside.


How I met my husband

I met my husband as I was working in finance here in London. And his sense of clothing left some things to wish for. A funny story is when we first started dating. He had left a shirt in my flat and my sister was staying with me. She came over with a horrified look in her face. Do you know where his shirt is from? I was like no but it can’t be good and it wasn’t.. I won’t disclose the brand here:)

I always think of the movie Crazy Stupid Love when I think of this. There is one quote in the film where Ryan Gosling’s character tells the Dad in the movie Steve Carell. You are better than the GAP!  It hits the spot right on.

Like Ryan Gosling in the movie I set out on getting my husband a new wardrobe introducing some Scandi cool. However unlike Ryan Gosling my mission wasn’t so successful. Shopping is a pain, it’s such an old fashioned way of acquiring things. Modern life should be better than this.

The few times we ventured out together we ended up having an argument and most often left empty handed searching for the closest bar. Seriously who finds their way in these department stores?  I feel overwhelmed just by entering them and I love clothes.

There had to be a more pleasurable shopping experience that you could enjoy, and end up looking like the best version of your self. Previously stylists were only available for Presidents of countries and Hollywood celebrity. With the Dappad model any man that wants to look the part but realises he has better things to do then shopping can do it.

So what do you say? Ready to look the part put your feet up and we do the heavy lifting.

I leave you with my favourite quote from Hardy Amies. ‘A man should look like as if he bought his clothes with intelligence, put them on with care and then forgotten all about them. ‘