Effortless Style. Curated For Men.

Effortless Style. Curated For Men.

Hand picked perfectly coordinated outfits of wardrobe essentials from premium independent brands with a Scandinavian touch directly to your door. We build your wardrobe of timeless and effortless essentials, so that dressing well is completely effortless. Take our 5 minute style quiz and you are set for life. Buy when you want or subscribe and we plan your wardrobe all year round.

Get started

How it works

Three easy peasy steps

  • Have your ‘fitting’

    Take our 5 minute style quiz and tell us about your preferences. Our stylist then jump with joy and starts picking your clothes. Yes it's a human that does the work.

  • Receive your clothes

    Within 7 days your box of curated clothes just for you arrives at your door.

  • Make your decision

    You have 7 days to decide what you want to keep. Send back any returns with the label included in the box or ask us to book a collection from your door step. Relax and feel groovy.

Timeless and minimalist clothing for every day.

  • A year round wardrobe service.
  • We collect any returns!
  • Pay only for the clothes that you keep.
  • Own personal stylist - a real human yes!
  • 3 boxes a year subscription or order when you want.
A year round wardrobe service.
We collect any returns!
Pay only for the clothes that you keep.
Own personal stylist - a real human yes!
3 boxes a year subscription or order when you want.


We work with around 30 brands from all over the world, but we are picky with our curation as the brands have to fit right in to our minimalist and timeless high quality style and to the right price point, and the more planet friendly the better. This is just a selection of the many brands we have.

This is how a personal box can look

No box is ever the same, just like no human is the same. The clothes are picked by a real human just for you.

Daniel is a tech entrepreneur that wants comfort above all yet look smart without being too strict as he works in a new world business. This is a perfect uniform for him. The dark denim strikes the perfect balance between smart and casual and the high quality fabrics will make him look the part on the outside making him feel the part on the inside too.  He’s showing the world he’s moving with the times and take care of himself as well as his business.

Daniel - Techy tech Entrepreneur

Total price of box 845. Average price per item £135

Mike wants a wardrobe that work through all occasions, where ease, looking great and transition is key. He doesn’t have to wear a suit at work but have a dress code of business casual so this update is ideal, and will make him look, and feel sharp. For an occasion during the weekend when he wants to be comfortable yet look the part this wardrobe will work for him too.

Mike - Smart casual ease

Total price of box 1700. Average price per item £133.

If you’re a man in business it’s key that you come across as confident and trustworthy, and David knows your clothes are your business card before you have even said hello. This is an ideal wardrobe update for David that wants to show he’s somebody you can trust and make magic  business with. Mix and match different chinos with shirts and a smart jacket in neutral colours. The outfit is timeless yet with the modern cut of the fabrics and the trainers you will show the world that David is living in modern times. 

David - Means serious business

Total price of box 1258. Average price per item £112

James is a creative that wants his creative juices to flow, so he needs to dress for this. Highest quality fabrics that feel soft on the body is a must where the cuts of the clothes are modern yet timeless. A relaxed jacket over a T-shirt with a chinos or a denim and he’s done, nothing that’s too tight making him feel like he can’t think. 

James - Creative genius

Total price of box 885. Average price per item £135

Richard loves to travel but have previously found that keeping his travel and holiday wardrobe up has been time consuming, but now he’s completely kitted out. Travel is a joy and when you nail the capsule wardrobe for your travels your holiday becomes much more enjoyable but also easier. With a mix of shorts, shirts, T-shirts and of course your espadrilles Richard is set for an awesome holiday look again and again again. 

Richard - Travelling the world

Total price of box 655. Average price per item £135

Jay is a man that cares deeply about our planet and animals. We have specially curated pieces from different brands made from materials that are both earth and animal friendly yet still looks amazing. He can look and feel good at the same time knowing he made the conscious choice. 

Jay - Conscious and plant based

Total price of box 650. Average price per item £135


Want him to look his absolute best self effortlessly and still have final wife edit.

Shop now


Our Sports Edit

Read more

Easy is always the best style

Read more

Outfits for your work wardrobe

Read more

In the press

Just had a quick whizz through the box. Very impressive. Seriously. I don’t dislike anything at all. Very cool.

How to Spend IT - Financial Times

It may feel like a leap of faith to put your shopping in someone else’s hands, but when they’re hands as safe as these, what really do you have to lose ?


Time is your most precious asset – don’t waste it shopping – let Dappad do it for you.

The City Magazine

The pieces fit so well I wonder if Erika has secretly snuck in to my wardrobe! Every man deserves a stylist.

Fabric Luxury London Living

I am surprised about how well this worked out. I have staple pieces that will serve me for a long time from brands that were new to me.

City AM


Who is the Dappad Man?

Duration: 01.31