Sandro Zara founded Barena in Venice Italy in the early 1960s. Mr Zara started his fashion journey selling textiles. With time the business naturally expanded into making unique handcrafted pieces of clothing inspired by the surroundings of the Venetian Lagoon and its inhabitants – local farming, hunting and fishing communities. People who occupied ‘baro’ the territory between the mainland and water had a distinctive way of dressing.
Venetian people and their way of life were the main inspiration behind Barena’s name and the brand’s identity and this influence is still evident in the designs today. Barena’s creative team of Massimo Pigozzo and Francesca Zara, the daughter of Sandro offer contemporary mixed of tradition and modernity using only the highest quality natural textiles, wool or linen depending on the season. From locally sourced fabrics, through the design and production process Barena garments have truly earned their ‘made in Italy’ label.
The designs don’t change much from season to season instead the classic Barena silhouette is updated with new fabrics, textures and colours. It is a collection of well-made basic staples with no logos and unnecessary details. Quality, comfort & style!
Dappad’s favourite pieces from Barena’s fall-winter 15/16 collection are their unconstructed blazers. You will look smart without compromising on the fit and style. Casual tailoring done to the nines!
Do you still need more convincing about this brand? David Gandy is a supporter. He famously wore Barena Vanezia waistcoat during The London Collections Men SS16 in June this year. Don’t miss out, join the Barena club today!