Conscious Capitalism – the new way to do business – Dappad
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Conscious Capitalism – the new way to do business

Hi you,

Hope the summer is treating you well.

I’ve recently read an exceptional business book that has given me a lot of energy and inspiration. So I want to spread the message. I hope you’ll love it too.

Conscious Capitalism – Liberating the Heroic Spirit of business. The authors are John Mackey the CEO at Wholefoods and Raj Sisodia co-founder of the Conscious Capitalism organisation.

Capitalism has recently gotten a bad rap, in many ways because of unethical behaviours amongst business leaders. But Capitalism at it’s core is something amazing it brings people out of poverty it has the power to bring about change to our society and ultimately our institutions rely on business to provide jobs and welfare to our society.

I got immense inspiration from this book to push forward with Dappad – a company can be a true force for good. One of my main take-aways from the book was the higher purpose of Dappad. John Mackey talks a lot about how successful companies have a higher purpose that shines through in everything that they do.

He mentions the higher purpose of many companies but it was the purpose of BMW that was a light bulb moment for me.

BMW wants to make people experience the joy of driving and there it was the purpose of Dappad

Make Men Experience the Joy of Dressing Well

So if you like me love business and are looking for a new way to look at it then this book is for you.

The link to the organisation is below!

Home

Enjoy the summer!

Erika

 

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