Dappad – Making men look good.
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Finally you can shop like a man..

A Scandinavian capsule wardrobe service for men. Timeless, yet current clothing. Hand picked, perfectly coordinated outfits delivered straight to your door. Dress well - zero sweat.

Joining only takes 3 minutes.


Service is free of charge.


Free shipping. Both ways.


Pay only for what you keep.

What to expect

James' Box

James is a Cambridge based marketing director for an advertising company. He dresses smart for meetings with clients but does not wear a suit. James favours smart casual styles and slim fitted clothes. Average price per item 135 GBP.
- Erika, Head Stylist

Luke’s Box

Luke is a lawyer in the City and has a fairly conservative dress code. He wears a suit, a shirt and a tie almost every day. He wanted to add more modern pieces to his traditional wardrobe. I have selected a slim fit suit for Luke. The modern silhouette is a great alternative to traditional suiting. Average price per item 153 GBP.

- Erika, Head Stylist

Chris’ Box

Chris asked me to send him a box for his Caribbean holiday. He likes to travel light. I have packed smart swimwear that can double as shorts and made sure that all the items can be mixed and matched to guarantee a truly relaxing holiday. Average price per item 112 GBP.

- Erika, Head Stylist

Daniel’s Box

Daniel works for a global collective that builds brands, artists and projects for a new age in culture. He is a creative guy and likes the clothes to reflect his personality - with a touch of rock & roll. I know that he will really appreciate the black skinny jeans and Chelsea boots! Average price per item 133.

- Erika, Head Stylist

Eric’s Box

Eric works for a life science company. He travels a lot for his job. Eric’s clothes need to work from day to night. He likes the feeling of comfort without compromising on the fit and style. He will surely achieve this with the unconstructed blazer that I have added to his selection. Average price per item 147.

- Erika, Head Stylist

Mike’s Box

Mike is a hedge fund manager. He wears shirts and smart casual trousers for work. At the weekends he goes for comfort and does not like anything too dandy nor trendy, which is why I put washed blue jeans and casual polo shirts in the box. Average price per item 105.

- Erika, Head Stylist


Your own personal stylist completely free of charge. Pay only for the clothes that you keep. Priced the same as in stores, No Add ons. 

The Dappad price range:

Jeans £110-225
T-shirts £45-120
Shirts £80-150
Jumpers £90-200
Trousers £100-250
Leather shoes £250-600
Trainers £100-200
Jackets £100-450
Suits £450-700

In the press

Named one of the 10 coolest things in the world right now by GQ!

As Seen on Dragon's Den.

It may feel like a leap of faith to put your shopping in someone else’s hands, but when they’re hands as safe as these, what really do you have to lose ?


Just had a quick whizz through the box. Very impressive. Seriously. I don't dislike anything at all. Very cool.

How to Spend IT - Financial Times

Time is your most precious asset - don’t waste it shopping - let Dappad do it for you.  

The City Magazine

The pieces fit so well I wonder if Erika has secretly snuck in to my wardrobe! Every man deserves a stylist. 

Fabric Luxury London Living

I am surprised about how well this worked out. I have staple pieces that will serve me for a long time from brands that were new to me. 

City AM

Dappad Gift cards for the man that desires effortless style.

He looks good, but can he look better? You still get final wife edit.

Who is the Dappad man?

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